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31 October, 2025
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Pharmaceutical Society v Boots Cash Chemists (1952) — Invitation to Offer Explained

Pharmaceutical Society v Boots Cash Chemists ([1952] 2 QB 795)

Invitation to offer in self-service shopping — a clear, classroom-style explainer with timeline, IRAC, mnemonics, and FAQs.

Court of Appeal 1952 Civil Appellate [1952] 2 QB 795 Contract (Offer & Acceptance) ~6 min read
Author: Gulzar Hashmi  ·  India  ·  Published:
Illustration: Boots self-service checkout with pharmacist at till

Quick Summary

In a self-service shop, items on shelves are invitations to offer, not offers. The customer makes an offer at the till. The shop (with the pharmacist present for listed drugs) accepts by taking payment. Until then, the customer can put items back.

Issues

  • Are shelf displays binding offers?
  • When is acceptance complete in a self-service store?
  • Did Boots breach the law on supervised sales of scheduled poisons?

Rules

Invitation to Offer

Goods on shelves invite customers to make offers. The offer is made at the cashier; the acceptance happens upon payment.

Pharmacist Supervision

For listed drugs, sale must be supervised. This is satisfied when the pharmacist supervises at the till where the contract is formed.

Facts (Timeline)

Timeline: Boots self-service method and supervision
Self-service introduced: Boots puts drugs on open shelves; customers pick items and go to the till.
Objection: Pharmaceutical Society says this breaches the Pharmacy and Poisons Act 1933.
Argument: Display = offer; picking up = acceptance; sale not supervised.
Decision: Court of Appeal: display is only an invitation; sale completes at till under pharmacist’s eye.

Arguments

Appellant (Pharmaceutical Society)

  • Display on shelves amounts to an offer.
  • Customer accepts by picking up; thus sale occurs without supervision.
  • Contrary to s.18(1) of the 1933 Act.

Respondent (Boots)

  • Display invites offers; contract forms only at checkout.
  • Pharmacist supervises at the till; law satisfied.
  • Customers can change mind before payment.

Judgment

Judgment illustration: cashier counter with pharmacist

Held: For Boots. Shelf display is an invitation to offer. The customer’s offer at the till is accepted by the cashier/pharmacist on payment. No breach of the Act.

Key effect: Customers are not bound when they pick up items; they can return them before paying.

Ratio Decidendi

Shop displays are invitations. Contract forms at the cashier, where acceptance and statutory supervision can occur. This keeps consumer choice alive and ensures lawful control over restricted goods.

Why It Matters

  • Core authority for invitation to offer in retail.
  • Explains how consumer freedom and statutory safeguards work together.
  • Useful for exam problems on offer & acceptance and regulated goods.

Key Takeaways

  1. Shelf display = invitation; not an offer.
  2. Offer happens at till; acceptance on payment.
  3. Pharmacist supervision valid at checkout, not at shelf.

Mnemonic + 3-Step Hook

Mnemonic: “Shelf Says: See & Select; Till Says: Deal Done.”

  1. See: Shelf invites you.
  2. Select: You choose, but can change.
  3. Deal Done: Only when pharmacist/cashier accepts payment.

IRAC Outline

Issue

When does a sale form in self-service stores? Are shelves offers?

Rule

Display = invitation. Offer at till. Acceptance on payment under pharmacist’s supervision for listed drugs.

Application

Boots’ process fits the rule; customer can still refuse before paying; supervision occurs at acceptance point.

Conclusion

No breach; contract forms at the till; shelves are invitations only.

Glossary

Invitation to Offer
A step before an offer—invites customers to propose a deal.
Acceptance
Final agreement to the offer, here at the cash desk on payment.
Supervision
Required presence of a pharmacist for regulated drugs at the point of sale.

FAQs

No. Picking up is not acceptance. The contract forms at payment.

Because the sale completed at the till under a pharmacist’s supervision, which the law requires.

Displays invite offers; the legal “yes” happens at checkout. This protects customers and public health rules.
Reviewed by The Law Easy
Invitation to Offer Offer & Acceptance Pharmacist Supervision Retail Contracts
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